MOMENTUM BACKGROUND
Momentum (previously known as the JWRP), a global non-profit organization based in Maryland, USA, was established in 2008 to empower women to change the world through Jewish values that transform themselves, their families, their communities, and the world.
Momentum’s flagship program, the Momentum Year-Long journey, is an educational experience that includes a free, eight-day, personal immersive journey through Israel. More than 20,000 Jewish individuals from more than 25 different countries have already experienced this life changing trip, together with 250 Partner Organizations around the world. Participants return home with the best gift of all — a love for Israel, a profound kinship with each other, and a connection to Jewish values. At the request of many participants, their husbands, and Partner Organizations, we created Momentum opportunities for men, helping to lift the family together. Over 1,000 men have already experienced the spirit-building power of Momentum. In 2014, Momentum partnered with Israel’s Ministry of Diaspora Affairs, significantly expanding Momentum’s reach.
Dedicated to inspiring Jewish individuals to live their most meaningful lives, Momentum has expanded to provide three entryways:

• Momentum Living, our multimedia platform, is home to a growing array of on-demand videos and podcasts, engaging webinars, thoughtful articles, and virtual reunions. With new dynamic content added daily, Jewish parents can tune in from wherever they are to gain the tools and inspiration they need to connect to their Jewish heritage in meaningful ways.
• Momentum Journeys are transformative experiences that bring together Jewish individuals – both locally and in Israel – to connect to Jewish values, engage with Israel, take action, and foster unity without uniformity.
• Momentum Learning features robust educational programming and resources to enable our community to learn on their own, with their families, and with their friends; to bring their learning into every area of their lives; and to enrich every holiday celebration.

POSITION OVERVIEW 

Reporting to the Director of Marketing and Communications, the Senior Brand Manager will play a key leadership role in the Marketing and Communications department developing and managing marketing efforts in line with the Momentum brand. This role is responsible for developing and implementing strategic initiatives aligned with our organizational goals. They will work closely with the Director of Marketing and Communications to execute impactful campaigns, oversee public relations efforts, collaborate cross-functionally, and ensure the success our marketing-led brand initiatives. The Senior Brand Manager is someone who is innovative, strategic, organized, and enjoys working collaboratively.

KEY RESPONSIBILITIES 

• Develop strategies, materials, and activations that align with organizational and departmental initiatives and objectives.
• Collaborate with the Director of Marketing and Communications to identify and execute "tentpole campaigns" throughout the year.
• Work with the Director and Digital Communications team on developing the marketing plans for Momentum’s mobile app, Yomm.
• Oversees and provides guidance to the Social Media Coordinator, ensuring the effective implementation of social media strategies and campaigns.
• Lead the development and execution of the social media strategy with input from the Director, the digital marketing team, and external agency. 
• Serve as the main point of contact with the Development department and responsible for quality and execution for all donor and fundraising related materials.
• Oversee US-based public relations efforts with outside agency to enhance brand visibility and reputation.
• Work cross-functionally to determine our organization's presence at conferences, events, and other relevant gatherings.
• Work closely with the Creative team to develop and execute creative collateral for events and campaigns.
• Develop and maintain project calendars and milestones for brand initiatives.
• Oversee and manage the budget for marketing-led brand initiatives.
• Assign external vendors where necessary and manage their performance and deliverables.
• Oversee the procurement of premium items (swag) and ensure timely fulfillment.
• Stay updated on industry trends and best practices to enhance brand strategies.
• Other duties as assigned. 

QUALIFICATIONS

• Bachelor’s degree required.
• At least 7 years of experience in relevant marketing roles.
• Proven experience managing others and external vendors in a marketing or brand management role.
• Strong knowledge of nonprofit development and community engagement.
• Demonstrated ability to develop project briefs and strategies to achieve desired outcomes.
• Excellent written and oral communication skills, with the ability to effectively convey brand messages.
• Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Proficiency in budget management and resource allocation.
• Familiarity with social media platforms and digital marketing techniques.
• Ability to work collaboratively and cross-functionally with many teams.
• Creative thinker with an innovative mindset.

Momentum is a growing organization that recognizes and supports individuals from a broad range of experiences and backgrounds. We are proud to be an equal-opportunity employer.